WORK EXPERIENCE

Omni Retail Enterprises

Senior Social Media Manager

Aug 2024 - Dec 2024

• Managed the content calendars for Bodybuilding.com, Pier 1, and Dressbarn.

• Developed social strategy documents as part of the Bodybuilding.com + Pier 1 rebrands.

• Wrote creative briefs for influencer content and met monthly with our team of creators.

• Provided creative direction to video editors and graphic designers for organic social media posts
  and original series video productions.

• Compiled and presented detailed organic social media performance reports to executives,
  highlighting key metrics, audience insights, and actionable recommendations to drive engagement and strategic decision-making.

American Kennel Club

Senior Social Media Manager

2022 - 2024

• Managed the social content calendar ensuring our channels are aligned with our overall marketing and content plans.

• Led a highly successful social media strategy that resulted in a 7% increase of impressions at 598 million, engagements are up 8.5% at 27.2 million, post links are up 15% at 2.5 million, and follower growth is up 394% compared to the previous two-year period across all platforms on both AKC & AKCtv.

• Planned and executed the coverage of 10+ tentpole events per year including our ESPN/ABC broadcasts of Dog Sports and AKC Meet The Breeds.

• Collaborated with cross-functional teams on assets, deadlines, and posts for multiple social platforms (Instagram, Facebook, TikTok, X, LinkedIn, Threads)

• Secured influencers to reach audiences of over 5M+ to promote our AKC Meet the Breeds event in NYC, bringing in an attendance record of 30k.

• Partnered with sales/sponsorship to develop original franchises that align with the AKC brand.

• Managed our AKC Dog Stars influencer program to help grow the AKC brand through the lens of
  micro-influencers with dedicated dog sports followers

• Analyzed reports and trends to identify new content strategies and best practices for our platforms.

• Managed and mentored two direct reports on the organic social media team along with freelancers. 

The Players’ Tribune

Producer II

2018 - 2022

I was on the original development team at Players’ Tribune creating new digital franchises tied to revenue with professional athletes.

• Involved in the full content lifecycle from ideation through to execution of video franchises

• Edited, shot, and produced multiple videos in a fast-paced environment

• Optimized videos for a variety of social media platforms

• Responsible for the strategy and syndication of content for The Players’ Tribune TikTok account

• Executed strategy and content for our shows “Truss Levelz” and “Knuckleheads” Instagram accounts

• Collaborated with team members and athletes to tell stories and build brands for our athlete partners

• QA for videos/social copy and provide feedback to other editors

• Worked across visual, marketing, branded, and other departments to develop a project vision

Hearst Digital Media

Social Video Producer
Country Living & Woman’s Day Magazines

2016 - 2018

Became the first video producer for Country Living and Woman’s Day social media platforms and websites.

• Pivoted video strategy to match the changing landscape on Facebook from a focus on Live to long-form videos

• Partnered with influencers to create video content based on pre-existing footage on social media

• Edited/Shot/Produced 7+ short-form video ideas per week

• Developed new video concepts and strategies based on the website and social media analytics

• Booked and produced interviews with celebrities

• Managed video and equipment budget 

Hofstra University

Graduate Assistant, Pride Productions

2014 - 2016

Assisted in leading the new Pride Productions program to Livestream athletics and academic events for the university.

• Recruited over 100 students in Pride Productions first full year

• Implemented training events in the Fall/Spring to teach students equipment/TV broadcast basics

• Staffed all broadcasts in Fall/Spring

• Measured metrics throughout the year: over 1K viewers for various Men’s Basketball/Men’s Lacrosse games/Academic Debate on Nuclear Energy

• Branded Pride Productions as the Universities official live web stream account for Athletics/Academic Events

• Created new feature story ideas for Men’s/Women’s Basketball

• Developed opening video content for all athletics broadcasts

SKILLS

• Adobe Premiere

• Adobe Photoshop

• Adobe After Effects

• Adobe InDesign

• Adobe Audition

• Adobe Illustrator

• Social Media Management/Strategy

• Graphic/UX/Web Design

• Video Editor/Shooter

• Microsoft Office

• SocialFlow/Social Media Scheduling platforms

• Sony Mirrorless Cameras

• Photography