WORK EXPERIENCE

American Kennel Club

I run strategy and content across all social media accounts for the American Kennel Club.

  • Oversee and plan out the social content calendar ensuring our channels are aligned with the overall marketing and content calendars.

  • Ideate, produce, and edit videos for Instagram Reels and TikTok

  • Plan and execute for coverage of large tentpole events including our ESPN/ABC broadcasts of Dog Sports, National Championship, and Meet The Breeds events

  • Create design assets for platforms in post and story formats

  • Collaborate with cross-functional teams on assets, deadlines, and posts for multiple social platforms

  • Responsible for leading content of our AKC Dog Stars program of dog influencers

  • Analyze reports and trends to identify new content strategies and best practices

  • Manage and mentor one social media direct report

Social Media Manager

2022 - Present

The Players’ Tribune

Multimedia Producer II

2018 - 2022

I was on the original development team at Players’ Tribune creating new digital franchises tied to revenue with professional athletes.

  • Involved in the full content lifecycle from ideation through to execution of video franchises

  • Edited, shot, and produced multiple videos in a fast-paced environment

  • Optimized videos for a variety of social media platforms

  • Responsible for the strategy and syndication of content for The Players’ Tribune TikTok account

  • Executed strategy and content for our shows “Truss Levelz” and “Knuckleheads” Instagram accounts

  • Collaborated with team members and athletes to tell stories and build brands for our athlete partners

  • QA for videos/social copy and provide feedback to other editors

  • Worked across visual, marketing, branded, and other departments to develop a project vision

Hearst Digital Media

Social Video Producer
Country Living & Woman’s Day Magazines

2016 - 2018

Developed strategy and created videos for both Country Living and Woman’s Day social platforms and websites.

  • Developed new video concepts and strategies based off of the website and social media analytics

  • Pivoted video strategy to match the changing landscape on Facebook from a focus on Live to long-form videos

  • Partnered with influencers to create video content based off of pre-existing footage on social media

  • Edited 7+ videos per week with one new video each day

  • Booked and produced interviews with celebrities on short notice

  • Managed video and equipment budget

Hofstra University

Graduate Assistant, Pride Productions

2014 - 2016

Assisted in leading the new Pride Productions program to Livestream athletics and academic events for the university.

  • Recruited over 100 students in Pride Productions first full year

  • Implemented training events in the Fall/Spring to teach students equipment/TV broadcast basics

  • Staffed all broadcasts in Fall/Spring

  • Measured metrics throughout the year: over 1K viewers for various Men’s Basketball/Men’s Lacrosse games/Academic Debate on Nuclear Energy

  • Branded Pride Productions as the Universities official live web stream account for Athletics/Academic Events

  • Created new feature story ideas for Men’s/Women’s Basketball

  • Developed opening video content for all athletics broadcasts

EDUCATION

Hofstra University 2014 - 2016

Journalism Master of Arts Degree | 3.8

Hofstra University 2010 - 2014

Public Relations Bachelor of Arts Degree | 3.6
Minor in Marketing and Speech Communication

SKILLS

  • Adobe Premiere

  • Adobe Photoshop

  • Adobe After Effects

  • Adobe InDesign

  • Adobe Audition

  • Adobe Illustrator

  • Social Media Management/Strategy

  • Graphic/UX/Web Design

  • Video Editor/Shooter

  • Microsoft Office

  • SocialFlow/Social Media Scheduling platforms